If you have ever considered starting a YouTube channel, I want to be the first person to tell you to GO FOR IT. I know that this is easier said than done because 9 months ago, I was in your shoes.
To be completely honest, starting a YouTube channel was 100% the scariest thing that I have ever done. This is because I was so caught up in my thoughts about how I would be able to make this dream of mine a reality and I'm sure if you are reading this, you are asking yourself the same questions. I didn't know what kind of content I would create, how I would put my channel together, and most of all what others would think. I was also scared because I didn't know if it would be worth the crazy amounts of time I would be putting into it. Now that I have taken this leap of faith and started the YouTube channel that I have always dreamed of having, I am confident that you can too.
I truly believe that everyone has something they can gain from starting a YouTube channel. Even if its not a massive audience, fame, or fortune there is so much you will learn. Since I started my channel, I have met SO many amazing people from all around the world, improved my speaking skills, and best of all boosted my confidence. How much you will grow as an indvidual by having your own channel is just one of the many reasons you should start one TODAY!
I am sure you have realized at this point that at one point I was just like you. That is why in this blog post, I want to help you get over your fears that are holding you back from beginning this life changing experience of starting a YouTube channel and creating the videos that you have thought about making for so long. So lets do it!
Fear #1: "What will others think?"
In all honesty, this was my biggest fear so I figured it would be best to cover it first.
Story Time: As a 21 year old college student, it was close to impossible for me not to consider what others would think if they saw that I had a YouTube channel. I wanted to start one SO badly for so long but I did not want ANYONE I actually knew to know about it. I knew that to have the best chance for growth and success it would be important to promote my channel through other social media platforms. With this idea in mind, I decided to make a new "identity" and I say that in a way that sounds more dramatic than it actually was but I promise, it happened. I was still using my name obviously, but instead of being "lexvitale" as I usually am on social media, I started a new account on every single platform as "lexrvitale“ to share my channel with others. I know SOOOO creative. Even though it was practically the SAME EXACT name it was just enough different to allow me to live a different life through it... and I did. I posted anything and everything about my videos and was supported by so many amazing new people but at the end of the day, it didn't feel like I was being me. To be completely honest I finally understood how Hannah Montana must have felt living a double life (lol).
In all seriousness, I tell you this because as fun as it was for a while to run a million social media accounts (jk it wasn't fun at all) ultimately, I needed to be honest with others about what I was doing and give them the option to support me or unfollow me really. I tell you this because a big part of having a channel is having the courage and confidence to share your channel with others and promoteit across different social media platforms. (Now you do not necessarily have to do it this way but it definitely helps!) On December 1st, the first day of Vlogmas I finally had the courage to make my first post on my personal instagram about my channel. To my surprise, everyone I knew was so supportive and was so quick to tell me that they wish they could have ever had the courage to start a channel. I honestly could not believe how many people I knew personally that were having the same thoughts as I was but never had the courage to try.
Now lets get back to you. The point of this lengthy paragraph full of feels is to share with you that I was completely and totally wrong about what others would think. I promise, you are not the only person you know that has a desire to start a YouTube channel. So I want you to stop worrying and thinking about what others think. 1. Because I promise you will get the same reactions as I did and 2. Because if they don't like it they do not have to be a part of it. At the end of the day, the people who will support you through any of your life endeavors are the ones worth keeping around, those who do not are honestly just not worth your time.
With all of this being said, I want you to have the courage to be the role model, be the one who just went for it, and be the one that everyone looks at saying DAMN I wish I could do that. I promise, you will not regret it.
Fear #2: "I don't have enough to say"
As much as this is scary and feels like something that is holding you back, it shouldn't be at all. When I started my channel I honestly had no idea what I was going to say or what it was really going to be about, and on some days I still question it.
It is important to understand that anything and everything you have to say is unique and will benefit someone, somewhere. There is something that you know that others are trying to figure out, experiences you have that others want to see or hear about, situations you have overcame that you can use to show someone else that they can to, products you have found that you believe others will enjoy, talents of yours that are entertaining, or many other aspects of your life that others will just enjoy watching.
Thinking about all of these different parts of your life can be best way to find your "niche." So think about what you are most passionate about or what you may know that others are trying to learn. Really try to dig deep about your own values and skills in order to figure out what kind of content you want to create. This will help you in the long run.
Something that I wish I had known before starting my channel is the pillars of content on YouTube. This is not "set and stone" or a rule, but thinking about it in this way can be helpful when working to overcome the fear of "not having enough to say."
The 3 pillars of content on YouTube are: Entertainment, Education, and Encouragement.
Think about how you can bring happiness and fun into others lives. Make sure to talk directly to your audience so they feel like you are welcoming them in and also are relatable. This is a category with so many options to choose from including vlogs, lifestyle videos, or targeting a specific audience that is going through similar experiences.
It is so much easier to make a connection with your audience once you know exactly what demographic you are targeting but at first, it is okay to test the waters and see what people like. I also think that this area of content is really fun to create because in most cases you are sharing your own experiences and will love to watch these videos back in the future.
These videos are informative and teach the viewer something new. If you are an expert in a specific topic area, this is definitely the way you should go. Educational channels include different “how to” and “tutorial” videos which allow others to learn from your knowledge.
Even if you do not believe you know everything about a topic, I promise that there is someone out there that can learn from you! So think about what others ask you for help with or anything that you enjoy teaching people about and you will be able to successfully create an educational YouTube channel.
In this area you must enjoy inspiring, motivating, and empowering others. This can obviously look many different ways but by doing this, you will be able to change the lives of others. Honestly, under any of these categories this is possible but this one is direct and the most powerful.
Some ideas for encouraging channels include fitness channels, goal setting ideas, or those that push others to make strides towards personal growth.
Now, I am not saying that you have to solely pick one of these areas and stick to it, but even just thinking about the videos you create under these pillars, you will be able to determine how others will benefit from your content.
Fear #3: "Do I have enough time?"
This is definitely the most reasonable fear of them all because I will tell you DAMN is having a YouTube channel a time commitment. However, I don't say that in a negative way. As much as I know you will spend HOURS a day thinking of ideas, filming content, and editing them into the perfect videos, I am going to tell you it is SO WORTH IT. If nothing else like I have said previously, it is an experience in itself and you will have amazing videos that you are proud of and can look back at and relive your favorite moments through.
However, I also wanted to share with you that it is so important to not burn yourself out at the beginning. I know that when I started my channel, I was trying to get out as many videos as I possibly could in order to make enough different types of content that people would be searching for. I will be the first person to tell you, DO NOT DO THIS. It is so important to take your time with it and create videos based on quality rather than quantity. It is really impressive if people can find your channel using tons of different key words but ultimately, they probably won't turn into subscribers. This goes back to finding your "niche" as well because when you rush out as many videos as possible, it is harder to turn viewers into subscribers since they never know what kind of content to expect from you.
In order to ensure you are not overdoing it at the beginning, it is SO helpful to create a manageable posting schedule. This will also help you start building up your subscribers because they will know exactly what kind of videos you will be posting and when. It is also important to your personal sanity to know exactly when you will need your videos to be done so you are not rushing to edit and post them as quickly as possible. Remember, do not expect too much from yourself right at the beginning and it will help you create quality content.
So sit back and think about your current work, school, and life schedule and find time to put towards your YouTube channel. I know at the first glance, it probably seems like there is no where that you can fit it in but I promise once you make time for it, you will have time for it.
Fear #4: "I don't have the right equipment"
I know this can be a major concern for so many people trying to start a YouTube channel but actually, you are probably reading this blog post from one of your main pieces of equipment. SO many YouTubers, actually probably most of them, start off using their smart phones including me! Honestly, at this point smart phones are really not that far off from cameras when it comes to quality so it is 100% the best place to start!
I think it is important to let your channel progress and figure out exactly what equipment you will need. This is because once you establish your channel, it will be much easier to get the right camera and other equipment based on the type of videos that you are trying to create. If I had rushed the process, I probably would not have invested in a "vlog styled camera" with a screen that flips so I can see myself when I am recording!
I also want you to know that you should not feel bad about starting your channel using free editing software like iMovie. As much as you will hear that you cannot have a successful, high quality channel using free programs, you can. I have seen SO many YouTubers do it.
With this being said, I highly encourage you to get your channel started with what you have to make sure that YouTube is actually something you are passionate about before you begin investing in fancy equipment. My advice to you is to set a goal for when you will start to invest in better equipment. Maybe that’s a length of time, a subscriber count, or a specific number of videos created, but it will make it so much more worth it when you reach that goal and upgrade your equipment!
At the end of the day, I promise you that regardless of the equipment you have or software you are using to edit, if your content is good people WILL watch it.
Fear #5: "I don’t like the way I look or sound on camera”
This is definitely something that comes up often and I know can be difficult to get over at first and honestly, that is just because it’s new to you.
At the beginning, it can be really difficult to be 100% yourself when making videos.I know that when I first started my channel, I looked and sounded like I was talking to a camera. Obviously because that is exactly what I was doing but no one likes to watch videos like that. Your audience will want to feel like you are talking directly to them and like they are a part of your video.
You will also begin to feel more comfortable in front of the camera when your ideas are more thought out and planned out before you start filming. I know at the beginning, it can be VERY tempting to just press record and start talking but that is probably why you are being a little awkward and struggling to find the words you are looking for!
To be honest, as time goes on and you build an audience that you enjoy interacting with, your video ideas will start coming to you easier and every video you make will start to look and sound like you are talking your best friends. You will be able to do this because you will understand the kind of content they are looking for from you and a little bit of each of their personalities. This is the moment that you will realize that who you are is pretty amazing since you will be able to fully be yourself and watching back and listening to the content you have recorded will be the most enjoyable experience EVER!
Since you made it this far and read through ALL of my rambling, I think you should know that starting a YouTube channel is something that is pretty important to you. You have been thinking about this for so long and now I hope you finally realizer that you CAN do it so, GO FOR IT! I BELIEVE IN YOU!
I am so excited for you because starting a YouTube channel was the best decision I have ever made and I have never looked back. So let’s go, conquer your fears and start your channel! I will be waiting to hear all about your experience and see your amazing channel!
Please let me know when you get started and send me a link to your channel either on instagram, YouTube, or right here in the comments! I can‘t wait to watch your first video and all of the growth you will have from doing so!
You've got this!